Get ready for some website functionality, newsletter blueprints, rock-bottom costs-per-lead and a few social media mistakes you may or may not be guilty of . . .
1. 1000 lb. Sentence: “Great web design without functionality is like a sports car with no engine.” ― Paul Cookson, sales & marketing consultant
Most sports cars are pretty fun to look at, but that’s not really their primary purpose, is it?
Sports cars are built to go fast – without an engine, they’re just pretty. Pretty useless. And so it goes with your website.
And although you may feel hard-pressed to narrow your website’s focus down to a single objective, it’s the only way your sight’s going to perform as you want it to.
Kasim wrote an illuminating blog on just this topic that covers:
- Determining goal
- Understanding your audience
- Engaging your audience
- Gratuitous functionality
- Multi-device functionality
2. Hot Tip: A couple of weeks ago we talked about why you need your own email newsletter and this week we’re going to tell you how to create it! And, no, it doesn’t have to look or sound anything like ours – we want you to be your own lovable self.
All we’ll help you with are the basics: fleshing out your avatar, coming up with winning content, building a template, formatting, etc. It’s a really good jumping-off point . . .
3.Win of the Week: This week we’re featuring cost-per-leads so low they could win a Limbo contest.
We’re currently running a PPC campaign for a client that offers elective surgical procedures. Normally, the average cost-per-lead for similar companies is $116 per.
As you can see, we got our client’s cost down to $57.92 per lead. #BOOM. Call us.
4. Event I’d Kill to Attend: Key West Summit
Where: Key West, FL
When: Friday, Oct. 6th
Tickets: Click for Pricing.
Presented By: Blush Digital
Why: #1 reason? Say it with me – “It’s in Key West!” Yeah, that probably shouldn’t be my #1, but really, the timing is perfect. A moderately-priced one-day conference on a Friday, which leaves you with ample time and money afterwards to do . . . well, whatever it is you want to do in Key West.
But, this conference is more than just an excuse for Parrotheads. Billed as both the “Southernmost SEO/SEM Conference in the U.S.” and an “intellectual adventure,” KWS is all about advancing attendee’s search marketing skills.
With speakers from Google, Bing, Linkedin, etc. (and more being added daily) speaking on topics like integrated SEO, conversational interfaces, Featured Snippets, and more, there’s a ton of value to be had in this fun-size conference.
5. The Rave: This week I’m raving about our fearless leader, Kasim Aslam. He might
look mean but, as you can see, Sammy and Ronan (his sons) aren’t too worried. And, with Kasim at the helm, neither are we.
It’s not just that he’s a fun guy to work for (he is), but his passion for what he does is both fierce and infectious. The field of digital marketing becomes a whole new level of fascinating when you’re talking about it with Kasim. He honestly loves it.
The only thing he might love almost as much is public speaking and, as someone who’s had the pleasure of seeing him “live,” I can tell you it’s something he was born to do. If you’ve never seen him on stage, it’s something I highly recommend. (Also, I’ll be updating you on his future gigs here.)
Oh, and did I mention that he’s an Amazon Bestselling Author? If you don’t believe you can be entertained and simultaneously gain actionable digital marketing insight, you need to check this out: The 7 Critical Principles of Effective Digital Marketing.
One more important thing to mention about Kasim – he cares. When I started working at Sol8, I was really impressed not only by how many causes our company supports, but how much Kasim knows about each of them. The nonprofits we report on in this newsletter have all been supported by Sol8, with Kasim and his family having become personally involved with most of them.
What does a guy like Kasim do in his spare time? No, he doesn’t leap tall buildings in a single bound. But he does (try to) play basketball, he likes to read, and he loves traveling and hanging out with his wife, Suzanne, and their two beautiful boys.
6. Best-of-the-Week Outside Blog: Here’s an excellent, fast-read blog from “Spin Sucks” that doesn’t pull any punches when it comes to helping you clean up your company’s social media act:
Some of the suggestions here are purely common sense and could be applied to your personal social media presence, as well, while others are tailor-made for helping build stronger business/customer relationships.
7. One of the Good Ones: Not My Kid is another one of our home-state favorites and we are lucky to have this organization working with our youth. NMK’s primary objective is to prevent kids from engaging in destructive behaviors through educational presentations for kids, parents and faculty.
Recognizing that kids are more likely to listen to peers, NMK offers trained “youth presenters” between the ages of 18-30 to address school groups of anywhere from a single classroom to auditoriums of 400+ students.
Some of the topics covered include:
- Drug and Alcohol Abuse
- Unhealthy Relationships
- Eating Disorders
- Depression/Self Injury
- Internet Safety
8. The Thinker: “Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain
Have a great weekend!
P.S. If you have digital marketing questions or would like to learn more about our free audits, click here to schedule a call.
P.P.S. Ever since our inaugural “8 That Rate” email blast, subscribers have been sending back rave responses, traffic’s gone up and our brand is getting some new buzz. If that’s something you’d like to see happen for your company, let us know. We can create a custom weekly newsletter that speaks specifically to your subscribers, in your voice, about topics that would be of great interest to them and, ultimately, just get people excited about your brand.