Today we’ve got some SEO insight, a valuable suggestion about customer reviews, another tale of PPC success and some B2B content ideas that officially renounce all that is dry and stodgy . . .
1. 1000 lb. Sentence: “The best place to hide a dead body is page two of Google search results” – Unknown
Pretty funny, right? Unless you’re the one on page two, three, four, etc. . .
So, how do you make page one? If your answer is keywords and phrases, we’re here to say that they are but a component. Like salt on your fries.
People who aren’t crazy know that fries need salt. But we all know that too much is worse than none at all. And so it goes with keywords and phrases.
Your fries need to be hand-cut Idaho (w/ truffle oil, if you have it), and your content needs to be rich, sharp, relevant, informative and, where applicable, entertaining.
If you’re pouring keywords and phrases into subpar content, all you have is a greasy basket of salt. Say “hello” to page “anything but one.”
Yeah, as harsh as it may sound, you need killer content. And lots of it. In fact, there’s actually a formula for figuring out how much you need to produce and you can find it in Kasim’s blog:
And once you’ve figured out how much magnificent content you’ll need, we’d be happy to tell you where you can get some.
2. Hot Tip: From a consumer standpoint, we all know that reviews have weight. So from a business owner/manager standpoint, we should know they’re crucial.
Wouldn’t it be great if you could have positive reviews rounded up automatically? And a way to professionally, calmly handle negative reviews, turn them into favorable reviews and win customers back in the process?
And even if you have a reviewer that can’t be appeased, wouldn’t it be nice to have a statement following the review that proves you tried? Talk about great PR!!!
All this could start happening for you today and we wrote a blog to tell you how.
3. Win of the Week: From our “No Way!” files, here’s another tale of PPC awesomeness:
This client sells aftermarket automotive accessories and started with us on April 21st. Since then, they’ve spent $2478.28 and enjoyed a return of $6477. 28.
That’s a 261.38% return on ad spend!!! Way. Call me.
Where: San Francisco, CA
When: Sept. 11-12
Why: While there are marketing conferences your entire team can attend together, this might be your only chance to travel together to “twin” conferences, taking place in the same venue, side-by-side, one for strategizers and one for content creators.
Both conferences feature speakers (and more speakers) representing big names like eBay, ESPN, Facebook, VISA, Google, etc., and both are single track (that’s right, one track!), so no need for any pesky decision making.
This trip has “team building” written all over it – power-schooling all day and kicking back together in the evenings. And, hey, it’s at the Hyatt Regency right on the bay – could be worse.
5. The Rave: This week I get to introduce you to someone who breaks the mold – Jan Whitson, our decidedly unboring (note mischievous eye glint) Controller extraordinaire, who takes care of our day-to-day in house accounting, payroll, customer accounts and various and sundry other things that pop up on a daily basis.
Besides making us giggle, Jan goes above and beyond to keep our machine well-oiled and chugging along. Says Kasim, “Jan is our silent guardian, our watchful protector, our dark knight…also, she’s willing to work at a place where super nerds make super nerdy comments like just like this”
Born and raised in Indiana, Jan attended both Indiana State University and Indiana University as an English and Speech major. (Which means she’s good at both left- and right-brain stuff.)
Says Jan, “I so enjoy the nuts and bolts of keeping customers and co-workers happy and the daily challenges I deal with. I love to laugh and have mastered laughing at myself when I suffer from the good old human condition!”
In her spare time, Jan loves cooking and reading, as well as hiking and attending the local stargazing club with her husband, Doug.
6. Best-of-the-Week Outside Blog: This week’s winner is from HubSpot and is (for me, anyway) a riveting list of top-shelf B2B content examples. As the blog itself states, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?””
And then it goes on to prove that B2C content creators no longer corner the market on creativity, engagement, design or fun. This one’s a great read:
7. One of the Good Ones: This week’s Phoenix-based nonprofit is one our close-to-home favorites, as it does the immeasurably important job of mentoring (mostly) inner-city Arizona youth through leadership training, college preparation and self-esteem building.
Be A Leader Foundation is there for students from middle school all the way up through college, offering support and guidance as they realize their goals of participation at the university level and earning a college degree.
Be A Leader accepts online donations and volunteers can choose to facilitate monthly workshops, participate in community outreach events, share professional success stories with students or even become a Senior Boot Camp coach.
8. The Thinker: “Of what use is a dream if not a blueprint for courageous action?” – Adam West (as Batman, 1966)
P.S. If you have digital marketing questions or would like to learn more about our free audits, click here to schedule a call.
P.P.S. Ever since our inaugural “8 That Rate” email blast, subscribers have been sending back rave responses, traffic’s gone up and our brand is getting some new buzz. If that’s something you’d like to see happen for your company, let us know. We can create a custom weekly newsletter that speaks specifically to your subscribers, in your voice, about topics that would be of great interest to them and, ultimately, just get people excited about your brand.