You did it! You made it through another week. I’m here to give you a virtual high-five along with some entertaining, rejuvenating, and enticing brain food to tackle your Friday with gusto.
Today, we’re talking CRO, thought leadership, and a content marketing hack attack.
1. 1000 lb. Sentence(s)
“Yielding high traffic is great, but what’s the point if those visitors aren’t converting? To reap great returns on marketing investments, you must employ an integrated strategy that combines both search engine optimization (SEO) and conversion rate optimization (CRO).”
– Alexander Kesler, Martech Advisor
Um…we second that!
Not exactly sure what CRO is? No need to be embarrassed. Learn the essentials in our recent article here.
2. Hot Tip
Facebook Ads now allows you to optimize for ‘landing page views.’
Learn all about it in our article here.
3. Win of the Week:
One of our clients are now gaining lead magnet opt-ins via Facebook Lead Ads at only $3.87 per download.
That means we’re only paying $3 for a lead and the ability to email and retarget them. I.e. lots of future sale opportunities.
Check it out:
Want to make this happen for your business, too? Call us.
4. Event I’d Kill to Attend: Internet Summit
Where: Raleigh, NC
When: November 14-16
Tickets: Register here.
Why: Brilliant speakers grace the stage with phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Internet Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.
And, I mean, just look at these speakers.
5. Blog Spotlight
Content marketing hack attack!
Ever wondered if you could create an incredible blog without writing a thing? No?
Well, it turns out you can.
I’ll explain all the juicy details our recent article, “The Crowdsourced Post: Create an Irresistible, Engaging Blog…Without Writing a Thing (Almost).”
What are you waiting for? Check it out!
6. 6. Best-of-the-Week Outside Content
Content marketing is the most effective way to become a thought leader and authority voice in any field.
But I’m sure I don’t need to remind you that it takes more than a sporadic blog here and there; it takes time and a thoughtful strategy (not to mention exceptional writing skills).
Small Business Trends’ blog reveals a few secrets to master thought leadership via content marketing.
Read all about it here.
Oh, and if you need help with your content marketing and thought leadership endeavors, don’t forget to reach out.
7. One of the Good Ones
We’re shocked and saddened in the wake of yet another devastating hurricane.
Hurricane Irma first hit Barbuda on Wednesday morning, September 6th, as a Category 5 hurricane and quickly tore through the Caribbean straight toward Florida, destroying homes and lives along the way.
Operation USA is a Los Angeles-based international disaster relief and development agency helping communities overcome the effects of disasters, disease, violence and endemic poverty.
Since 1979, Operation USA has delivered over $400 million in aid for relief and development projects around the world. Committed to rebuilding, Operation USA stays in the field long after many others have left.
Donate to Operation USA’s Hurricane Irma Response here.
8.The Thinker: “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” – Jef I. Richards
P.S. If you have digital marketing questions or would like to learn more about our free audits, click here to schedule a call.
P.P.S. Ever since our inaugural “8 That Rate” email blast, subscribers have been sending back rave responses, traffic’s gone up and our brand is getting some new buzz. If that’s something you’d like to see happen for your company, let us know. We can create a custom weekly newsletter that speaks specifically to your subscribers, in your voice, about topics that would be of great interest to them and, ultimately, just get people excited about your brand.