This week we’re talking PPC, SEO, why our company rocks so hard and how NOT to behave on social media . . .
1. 1000 lb. Sentence(s): “When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?”
― Brad Geddes, AdWords Expert, Author and Speaker
And that’s the beauty of search engines. People aren’t looking for ads; they’re looking for information, which is why it’s imperative that you not only deliver a clear message but that your ad sends leads to the right place once they click.
You’re in luck: we’ve written a quick blog about what goes into the writing of a great AdWords ad, and we’re going to follow up with next steps in our “Hot Tip.”
2. Hot Tip: In our blog, Highest AdWords ROI | What You Need To Know, we take a deeper dive into AdWords: its history, how it works and what happens after the click.
BTW, did we mention that our Google AdWords team is in the top 3%, worldwide?
3. Win of the Week: Here’s one from our “Astounding SEO Feats” files: we’ve been covering SEO for a client in the tech industry for a number of years and, during that time, we’ve helped them gain a hefty amount of domain and trust authority.
So much so, that when we recently created a landing page for one of their products, it ranked #1 on page one almost immediately (like, as soon as we posted it).
All in a day’s work. You should call us.
Why: This is a conference for anyone who’s trying to sell anything – seriously. But that’s not to say it’s broad in focus; far from it.
This conference is geared toward customer psychology, customer preferences and improving customer experience.This three-track, four-theme goldmine of insight is geared to help marketers learn how to give the people what they want.
If you go, you’ll hear from heavy hitters who handle marketing across the industry spectrum, such as Google, The Washington Post, Caterpillar, J.P. Morgan Chase & Co., etc. Plus, great networking! Need I say more?
5. A “500 Stories” Interview that Still Resonates – I dug up an interview of our CEO, Kasim Aslam, from Sept. 2016 and I’ve deemed it share-worthy. If nothing else, it will give you some insight to the Solutions 8 philosophy, why you should want to work with us, and, moreso, why we all stay here and keep working for Kasim:
6. Best-of-the-Week Outside Content: Kudos to to Buffer Social for being kind enough (and brave enough) to share a list of their top 10 social media fails. This is a rare opportunity to learn from someone else’s mistakes, so we suggest you take it (we did):
7. One of the Good Ones: If you’ve ever caught an episode of Animal Planet’s “Animal Precinct,” you understand that the men and women who work for the ASPCA (American Society for the Prevention of Cruelty to Animals) are nothing less that heroes.
Last year alone, they rescued 10,578 animals from homelessness and abuse, often putting themselves at great risk to do so. They place particular emphasis on saving victims of dog fighting, puppy mills and hoarders; making sure those animals get the medical attention they need and rehoming the ones they can.
Ways to get involved include online donations, fundraising, advocacy and volunteering, or adoption. Most of us here at Solutions 8 have fur babies of our own and are exceedingly grateful such an incredible organization exists.
8. The Thinker:
“And if you try a little kindness
Then you’ll overlook the blindness
Of narrow-minded people
on the narrow-minded streets”
P.S. If you have digital marketing questions or would like to learn more about our free audits, click here to schedule a call.
P.P.S. Ever since our inaugural “8 That Rate” email blast, subscribers have been sending back rave responses, traffic’s gone up and our brand is getting some new buzz. If that’s something you’d like to see happen for your company, let us know. We can create a custom weekly newsletter that speaks specifically to your subscribers, in your voice, about topics that would be of great interest to them and, ultimately, just get people excited about your brand.