If you would like to scale your campaigns and “turn on the faucet”, so to speak, without getting your accounts banned, then you'll want to carefully pay attention to what follows.
When it comes to online traffic generation, whether it be through PPC (optimal) or through SEO (not as optimal), there are two methods of doing business:
Black Hat and White Hat.
Yesterday, we talked about how some agencies don’t even give their clients access to their advertising accounts.
Today, we’re going to talk about how this is extremely dangerous and how it can cost you your online reputation (and a large chunk of your business) with Google or Facebook.
Before we go any further, we are a 100% White Hat agency. We do things with the highest level of integrity, so as to not put your campaigns at risk.
If your AdWords account gets “Google-slapped” or your Facebook account gets banned, while not impossible, it’s extremely difficult to recover from it.
Often times, if Google and/or Facebook restore your accounts, there's usually a 90 day waiting period after the first offense. In business, that's a long time to wait.
And if you’re depending on PPC as your main source of traffic, or if you’re looking to unleash the potential of PPC, getting your accounts banned is the last thing you want to have happen.
Don’t lose sleep over a shady agency…
... especially when you can rest easy with an agency that does things by the book AND gets results.
So that’s rule Number 1.
Rule Number 2 is that you need to collect enough data to know where to funnel your advertising budget.
It sure would be nice if we could all just create an AdWords account, flip the “on” switch, and have our business’s start raining money.
Oh wait… we can!
But first, we have to the grunt work. First we have to test. Then refine. Then test some more.
Much like how the early settlers did when they first crossed the Frontier, we’re crossing into the land of the untraversed. Into uncharted territories.
The first step is to take a step.
This is not some stretched out way of saying that you just dump money into whatever looks good.
Nope. You do your due diligence.
You see what your competitors are doing, and what might shortcut the process of data-collection.
The point here is that you need to figure out what works, and you do that by testing.
Rule Number 3 is quite simple; you just do more of what works, and tweak and refine some more.
Remember, it’s simple but it isn’t easy.
That’s why we’re here.
Want some help? Here's what we got.
Schedule an appointment with our Senior Client Strategist, John Moran, and he will walk your through exactly what you need to do to make your campaigns more successful.
There’s no pressure to hire us. We only want to help.
Our “angle” here is that if we provide you with enough value and transparency via a consultative approach, we might have the pleasure of doing business with you.
Worst case is that you get a free "second opinion" on your campaigns.
Here's what to do next:
Simply find a time that works best for you, and you’ll be off to the races.