IOT lead generation

$54 per lead in a highly specific IOT niche

Case Study Metrics:

Jan 1, 2019 - March 31, 2019
Nationwide
$60,450.32 in total ad spend
Avg. CPC $3.09
$54.26 avg cost per lead
0.94% Conversion Rate
1,114 Conversions
Valuable insights

Using Pay-Per-Conversion campaigns

We only pay Google if Google Ads generates a lead. If not, the clicks are free! This bidding strategy can be used only if the account received at least 100 conversions in the last 30 days and the target CPA is less than $200.  

Leveraging Hyper Specific Audience Segmentation

To amplify the efficacy of your targeting, develop custom audiences and "lookalike" audiences. This allows you to use your existing list of clients and prospects to identify, attract, and convert users in specific niches.

Multi-Channel Approach

We utilized Search, Display, Smart Shopping, Gmail Sponsored Promotions (GSP), and Remarketing to approach our target audience on their terms and in the ecosystem they're most likely to engage with.

Longevity and Predictability

IoT is a very broad and diverse industry which makes it difficult to focus on a specific industry application. Build a compelling landing page, with keywords and ad copy that are consistent throughout your campaign. This helps convert users who are trying to overcome very specific objections and achieve equally specific goals. This also allows for a campaign with longevity and practicability.

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