We only pay Google if Google Ads generates a lead if not, the clicks are free. This bidding strategy can be used only if the account got at least 100 conversions in the last 30 days and the target CPA is less than $200.
IOT lead generation
$54 per leads in a highly specific IOT niche
Case Study Metrics:
Jan 1, 2019 - March 31, 2019
Nationwide
$60,450.32
in total ad spend
Avg. CPC $3.09
$54.26 avg cost per lead
0.94%
Conversion Rate
1,114 Conversions
Valuable insights
Using Pay-Per-Conversion campaigns
Hyper Specific Audience Segmentation Leveraging
To amplify the efficacy of your targeting, develop custom audiences and "lookalike" audiences. This allows you to use your existing lists of clients and prospects to identify, attract and convert users in specific niches.
Multi-Channel Approach
We utilized Search, Display, Smart Shopping, Gmail Sponsored Promotions (GSP) and Remarketing to ensure all pain-points of our audiences were understood and a solution can be displayed to them in multiple channels.
Longevity and Predictability
IoT is a very broad and diverse industry which makes it difficult to focus on a specific industry application. Build a compelling landing page, with keywords and ad copy that are consistent throughout your campaign. This helps convert users who are trying to overcome very specific objections and achieve equally specific goals. This also allows for a campaign with longevity and practicability.
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