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Stories of the adventurous life

Responsive Ads: Why SKAGs Are Now Irrelevant

When it comes to Google Ads, strategies come and go. For a long time (and still today), many PPC advertisers utilized a strategy called single keyword ad groups — also called SKAGs, because we’re acronym-addicts. This campaign-building strategy supposedly ensured that the ads were super-duper relevant to a user, according to their search query. But […]

Smart Shopping Campaigns:  Why They Outperform Normal Shopping Campaigns

As a retailer, your online marketing goals are pretty simple:  Reach more shoppers who want exactly what you’re selling.  Sure, extra website visits and browsers are welcome — but you want commitment. No more dragging feet or backing out last-minute; you want shoppers who want you. And for a while, marketing yourself with Google Ads […]

Solutions 8 Partner Spotlight: Design Pickle

As a team of genius digital gangsters, Solutions 8 is obsessed with finding creative solutions for everything under the sun. Sometimes, this involves partnering with other like-minded companies who share our values, goals, and appreciation for innovation. Design Pickle is one of those companies.   Founded in 2015, Design Pickle Is THE Graphic Design Platform […]

Solutions 8 Partner Spotlight: Measurement Marketing

At Solutions 8, we’re constantly looking for new ways to become better digital marketers. This means investing in education and tools that help us kick major butt. (We are digital ninjas, after all.) And like any ninja will tell you, building strong marketing muscle doesn’t stop at years of experience. It calls for constant enrichment […]

Why Did Solutions 8 Become a DigitalMarketer Certified Partner? Critical Training. Thought Leadership. A Community of Forward Thinkers. (And that’s Just the Beginning.)

In business, as in life, successful partnerships mean everything. Good partners are those who challenge you to work harder, inspire you to think outside the box, and empower you to be the very best version of yourself—which is how we knew DigitalMarketer was the partner for us. Who is DigitalMarketer? With over half a million […]
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