This one’s pretty darn exciting! Today you get to meet Erin, the first recipient of our Solutions 8 Gives package, as well as hear a little about the reincarnation of SEO, documentaries for entrepreneurial types and some content harsh truths.
And, not that you’d need additional motivation to travel to Texas to see Kasim speak at an awesome digital marketing conference, but we have a very nice discount code just in case.
1. 1000 lb. Sentence: “My rule of thumb is to build a site for a user, not a spider.” – Dave Naylor, digital marketing industry specialist and keynote speaker
If you’ve never heard of Google’s “spider”, you might be wondering why anyone would ever consider building a site for an eight-legged creeper, since that would be silly.
Briefly, Google’s spider is actually nothing more than the bot they employ to crawl the web, cache sites and help determine which ones get seen and which don’t. And building a site strictly for the benefit of Google’s spider is every bit as silly as building a site for the one that lives in your attic – it’s just a total waste of time.
That isn’t to say that no thought at all should be given to the bot. The good news is, it’s getting smarter every time Google fiddles with its algorithm, which means it’s getting better at recognizing quality and relevance in content, rather than showing all the love to content that amounts to a just a bunch of strung-together keywords.
Don’t get me wrong; Keywords still count, since people do use them to find what they’re looking for. They just don’t count for everything, which is great news for content writers and readers, alike.
Bottom line: make sure your content is something you’d like to read. More important, make sure it’s something your avatar wants to read. And remember, the spider (Google) is ultimately inscrutable – if you can figure it out (consistently), I’ve got some final four brackets for you to work on next year.
Here’s a little more insight: SEO, As We Know It, Is Dead
2. Hot Tip: Fire up the Netflix and grab the popcorn, because I’m loving Entrepreneur’s slideshow list of must-see documentaries for (you guessed it) entrepreneurs. I’ve only seen a couple of these, but this list’s synopses have me thirsty for the rest.
3. Win of the Week & Client Spotlight: This week’s #3 is a twofer, since we’re proud to be able to merge two categories into one great story.
You may or may not be aware of our Solutions 8 Gives project but, in short, it’s an initiative we came up with to help “hard-working, real-life superheroes who need a little push to achieve their business dreams” by donating a comprehensive digital marketing package that includes:
- Designing a business logo (if the candidate doesn’t have one already)
- Designing a professional website according to the candidate’s vision
- Creating content for the website
- Start-up social media marketing and content
- Advising the candidate on how to move forward with his or her business to achieve success
We’re thrilled to introduce you today to Erin, proprietor of Sweet-E’s and the incredibly deserving recipient of our first Sol8 Gives package.
The idea for Sweet-E’s was born in 2007, when Erin wanted something more special than a grocery store birthday cake for her son’s birthday, but couldn’t afford a high-end bakery cake.
She decided to try her hand and her son wasn’t the only one impressed with the result. Soon, Erin was fielding requests from friends and relatives so they could serve her one-of-a-kind, ingenious and delicious creations at their own special occasions.
It didn’t take long for strangers to catch on and, by 2014, Erin knew it was time to start an actual business, so she launched Sweet-E’s in her hometown of Middlebury, VT.
The only thing holding her back was time, since Erin is a single mom to three great kids and works a day job, leaving her just time enough to bake at night and no time to focus on branding and marketing (therefore, no way to grow).
Long story short, we couldn’t be happier to have Erin as a client and we feel privileged to be able to help her with her dream, since she embodies everything the entrepreneurial spirit is all about.
Learn more about Erin’s story and check out her exquisite creations here: www.sweetes-vt.com (Her new website isn’t too bad either, just sayin’.)
4. Event I’d Kill to Attend: State of Search
Where: Dallas, TX
When: Oct. 9-10
Tickets: Details below.
Why: If you’re feeling deja vu, don’t worry. We did cover this conference a few “8s” ago, but we have two super important reasons to talk about it again:
- Kasim will be presenting one of his killer breakout sessions!!!
- He wants to offer you a top-secret discount on your tickets!!!
That’s right, by heading down to Dallas in October, you’ll not only get to learn all about the latest in SEO, PPC and social media marketing from some of the biggest names and companies in the industry, but you’ll get to see Kasim present his brand new breakout, “The Echo Chamber.” You can read more about it here.
FYI, digital marketing conferences aren’t just for people who run and work at marketing agencies. They’re also for business owners, entrepreneurs, in-house marketing staff or anyone who’s interested in learning more about how to sell products in the modern age.
And if you were going to give one a try, State of Search would make an excellent starter conference. The price is right, the atmosphere (Gilly’s Dallas) laid back and the networking opportunities abundant.
More incentive’s always good though, right? So we’d like to share a discount code that will save you $100 off the price of a State of Search ticket! Click here to register and, when you arrive at the payment page, simply enter this code into the appropriate box:
This one’s going to be as fun as it is worthwhile – hope to see you there!
5. 5 Minute Power Snack: I talked a little bit above about keeping users top-of-mind when building sites and, in keeping with that theme, the same goes for content.
As technology becomes better able to offer intuitive, personalized interactions, it needs content that goes along with it. Gone are the days of blanket messages and broad statements – it’s time to get to know the individual and speak to them directly.
And, like we do, we wrote a blog about it: Hey Content! Time to Get Niche or Get Lost . . .
6. Best-of-the-Week Outside Content: This short, fresh-squeezed video, How to Run a Business Like Jeff Bezos, which comes from one of our favorite companies, Digital Marketer, offers viewers the benefit of watching two digital marketing geniuses, Ryan Deiss and Bryan Eisenberg, discuss Bryan’s new book, Be Like Amazon: Even a Lemonade Stand Can Do It.
As a guy who’s certified in all nine of Digital Marketer’s core-discipline courses, working for a company that’s a Digital Marketer Certified Partner, I would advise taking a heaping helping of anything Ryan Deiss is serving up.
7. One of the Good Ones: ANERA (American Near East Refugee Aid) was started in 1968 in response to the suffering of Palestinian refugees after the Arab-Israeli war. Since then, it has grown into one of the largest American non-profits working solely in the Middle East, helping refugees and poor families in Gaza, the West Bank and Lebanon.
Non-political and non-religious, ANERA helps local institutions become self-sufficient through planned projects that are carried out mutually with community members, resulting in the relevancy, commitment and long-term viability of the projects.
There are several ways to get involved, including online donations, fundraising, attending an event, etc. This organization does the awe-inspiring job of helping victims of conflict get back on their feet and we love them for it.
8. The Thinker: “It is not enough to be busy. So are the ants. The question is: What are we busy about?” – Henry David Thoreau
Thanks for tuning in!
P.S. If you have digital marketing questions or would like to learn more about our free audits, click here to schedule a call.
P.P.S. Ever since our inaugural “8 That Rate” email blast, subscribers have been sending back rave responses, traffic’s gone up and our brand is getting some new buzz. If that’s something you’d like to see happen for your company, let us know. We can create a custom weekly newsletter that speaks specifically to your subscribers, in your voice, about topics that would be of great interest to them and, ultimately, just get people excited about your brand.