There can be no argument that our country is highly visual and hugely media-responsive. This truth creates the perfect climate for the development of a clever video marketing campaign. YouTube is now the second largest search engine on the web, simply because people enjoy finding video answers to their questions rather than searching through reams of written text. Web-based videos teach searchers everything from math concepts to medical information to video tours of foreign countries. And industries from plumbing to home renovators to high tech enterprises are using videos to offer short teachings on their areas of expertise.
Why Market with Video?
Video marketing is the wave of the future. Its bright, fast images create interest and offer a level of entertainment that can replace or supplement otherwise dry informational text. A good video that “starts with a boom and ends with a bang” can grab the viewer’s attention in a way that no other media can offer. A pithy video will deliver a lot of information in a short amount of time, telling a whole story instead of just a one-shot photograph.
A well-produced video can profile a company’s products and services in a visually compelling way, drawing in more business and expanding customer bases and exposure on many levels. More and more businesses are turning to this medium to entertain and inform–and best of all, to increase their sales.
It used to be the case that businesses shied away from video production due to its exorbitant costs. In the early years, video production companies charged tens of thousands of dollars to write, produce, film, and edit broadcast-quality commercials for clients, and while these products still have their place, now even small clients on a modest budget can access the world of video.
The team at Solutions 8 knows that adding video to a website makes that site six times more likely to convert a “browser” into a paying customer. Video also offers the dual advantages of being highly viral and extremely mobile, with IPOD uses able to download anywhere. One of the most enjoyable aspects of our business is consulting with clients about the best way to incorporate this explosive medium into their marketing plans. We look forward to consulting with you and getting your business on track with this exciting and effective marketing tool.
Custom Video Creation and Production