In order to have an effective internet marketing strategy there are several things that you need to know and that you need to do. First, you need to have a strong website. This is your foundation on which you base everything off. A good, solid website is one of the most important aspects of a successful online marketing strategy. Nowadays, your website is the face of your company and in many cases will be the first stop your potential customers make when starting their research process. Solutions 8 will make sure your website is organized, professional, well-designed and easy to read and navigate. If your website is messy, it makes you look messy. Besides keywords, which we’ll talk about in a little bit, Solutions 8 will make sure your website includes your company’s logo, contact information (what’s worse than a website that’s missing a phone number?), list of services/products and interactive elements like video and social media links. Having Solutions 8 on your staff will enable you to have the time and resources to build a great website and a great website is way too important to ignore.
In internet marketing you have to know your target market. Who are your potential customers? What are their internet habits? Where are they shopping? What do they think about your brand? What should they be thinking about your brand? When Solutions 8 begins your internet marketing strategy, we will make sure your target market is clearly defined.
Solutions 8 will make sure that your company is “searchable.” Did you know that 97% of all consumers research products and services online? That means your business better be at the top of the list when potential customers search for a relevant keyword, or you’re not positioning yourself to compete for their business. Solutions 8 are experts at this positioning process known as “search engine optimization,” or SEO. After Solutions 8 structures your website for search engines you will be easily found and you will be setting your business up for success.
Solutions 8 knows how to use internet marketing tools available from email marketing to social media. There are a ton of online marketing tools out there and Solutions 8 will include them in your internet marketing strategy. One of the tools that we effectively use is email marketing. It is relatively low-cost and it allows you to drive traffic to your website, build relationship with your customers, build your client database, and keep clients informed of your company’s latest and greatest products/services.
Solutions 8 knows that your company must be involved in social media sites. If social media is not an integral part of your online marketing strategies, your business is missing out on profitability. According to Forrester, 81% of adults using the internet use social media. That’s right, 81%. Your target market is interacting with social media sites and they should be receiving your messages. Solutions 8 will find the platform(s) that make the most sense for your business and use social media as a way to engage with your customers on a whole new level.
One of the most important aspects of the online marketing that Solutions 8 gives out clients is providing engaging content. After we have set up your killer website and Facebook page, the next important process is the continual flow of valuable, topical and engaging content. With the sheer amount of online clutter, your pages need to cut through the noise and grab the attention of your client before someone else does. Our staff of writers, Videographers, photographers and graphic designers will make sure your business is taking advantage of creative ways to engage your customers and draw them to your brand.
Contact Solutions 8 today so that you can start seeing your online marketing strategy bring your company guaranteed results.