There's a general industry understanding in Hollywood that every great movie starts with a winning script. As stellar as the acting and special effects can be, everyone knows that a clever, well-written screenplay is the cornerstone of success on the silver screen. In the same way, a company can put a comprehensive marketing package in place whose network reaches the world, but if the content is sub-par or unclear, it’s all a waste of money. For this reason, Solutions 8 is committed to creating uncomplicated, targeted messages through custom content creation.
The writing team at Solutions 8 provides the necessary research to find out what the heart and soul is of each company, and what the key messages are that need to reach the cyber-world. When we have discerned the heartbeat of an organization, we pull together our expert writing team to formulate superb web content that delivers a clear message to a specifically targeted audience. Our team fashions each client a customized plan that includes professional content writing for blogs, email blasts, press releases, and social media integration.
When a potential customer peruses a website, clients have a golden opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, our writing team ensures that each website says or does exactly the right thing at just the right time. Our writers know how to both highlight a customer's need for a given product or service and enumerate the specific ways our clients can fulfill that need. We continue to monitor customers’ decisions and modify text to accommodate the market’s needs.
At Solutions 8 we understand that content that is continually updated can help our clients stay in touch with existing customers, showcase their expertise, and help a company stay relevant and in the top rankings in major search engines. SEO experts understand that solid, original content must be updated on a regular basis in order for a company to advance and hold its high position with Internet searchers.
We help our clients stay current by understanding their business and writing relevant articles, including current industry news bites, and placing interesting and fresh content on our clients' sites at a rapid and cost effective rate. Our premium article-implementation plan allows you to have pages of unique content written specifically for you and delivered to you in the format of your choice. We can even upload it straight to your website if you wish.
Appealing to Emotion
Finally, the team at Solutions 8 understands what verbiage to avoid and what to emphasize. According to Network Solutions, in order to engage visitors and turn them into customers, "web content must tap into basic human needs and appeal to people's emotions. Website visitors don't buy products or services; they invest in what the products or services will do for them." (GrowSmartBiz, 2011)
Our writing team creates copy that will highlight your company's best features and benefits in a way that will attract the right interest, guiding them to why they should care and exactly how they should act.