We live in a day and age where the old strategies of business are inadequate for modern enterprises. Certainly the old big-picture relational keys are still essential, especially values like integrity, service and excellence, but when it comes down to the specific tools for advancing in a highly competitive, global economy, businesses must fine-tune their efforts and discover the specific keys that will put them on the map in a complicated environment. In our combined decades of experience working with clients in the high-tech era in which we live, we have found that there are eight essential components that truly help businesses get seen and contacted in a way that will promote and advance that company. The following is a brief overview of these services:
Search Engine Optimization
Search engines rank websites by the following criteria: the relevance of their content, the integrity of their code and rate of change (all "on-site" variables) but also by the application's "importance" as indicated by its prevalence throughout the web. Off-site optimization is truly just link-building, which is simply creating cohesive links between reputable and relevant websites, directories, and blogs.
On-site optimization is the most important part of search engine optimization because it encompasses content creation. If the application doesn't have unique and relevant content that is consistently changing, it truly doesn't matter how many links are being built because, while the possibility of indexing increases exponentially, the actual index placement is low if content is lacking.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and often resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.
- How focused is my site? So many of our clients have beautiful sites, but the content is way too broad. We ask our cients, “What would a stranger, a potential prospect, take away after visiting your site? Does it highlight what you’re doing right now? The content needs to feel focused; never too broad.
- What would make this visitor return to your site? Does your website have an updated company profile? Good, new industry articles? Blogs and digital newsletters? Answer guides? Q & A sections? Streaming video? YouTube links? A compelling offer? A section that reflects current company decisions? All of these elements help update and modernize ageing sites.
- Are you increasing your web traffic and rankings? One of our biggest jobs is to convince clients that relevant web content increases search engine rankings and enables potential customers to gain access to their important branded merchandise or services.
Mobile Marketing / Smartphone and Tablet Apps
It’s no secret that the iPhone, the Android, and SmartPhones are not only here to stay, but they are here in full force. Everyone is using the cell phone these days to log on, tune in, and plug up. The Solutions 8 team believes that this affords a great opportunity for our clients to promote their businesses. In fact, cell phone apps are poised to be some of the biggest innovations in the next few years. Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. It may already be, according to Small Business Mavericks.
The key to a good app is to create one that is related to your business in some way and useful. For instance, an auto parts shop might create an app that lets users order parts in real time while on the go. Or a restaurant may let users order carry out. Perhaps a bookstore would allow users to place books on hold, or even order and pay for them right through their phones.
We help our clients get creative with iPhone apps, enabling them to keep customers tuned into their business through their iPhones.