Impact of Video Marketing
It is rare that one marketing medium can transcend all industries’ differences and be hot, productive, and give great results no matter what kind of service or product you are selling. But there is one marketing medium that can do all this and more, it is video marketing. It is imperative that your company is creating videos because they will get watched and they do make a difference.
Here are several ways that you can catch the wave of video creation.
Videos tilt the scale: It is a dog eat dog world out there; who would turn down a little bit of a head start? 52% of consumers say that videos, specifically product videos, help them to make their purchase decisions. So if you want your product to be a little bit ahead of the game, create a product video and visually demonstrate all the great and unique qualities about your product. Reviews might get read, but videos will get watched.
Product videos also help with driving conversions and traffic to your site and they keep return-service costs low. When shopping with the help of a video, the consumer is sure to make the right purchase the first time, because they saw exactly what they were purchasing. There is no room for misunderstanding or confusion while ordering. Also, 144% of products are more likely to be purchased if they have a video to accompany them and visitors who view product videos are 85% more likely to purchase than visitors who did not watch the videos. You can move your product to the top of the market by simply showing it off in a video.
Automatic Repetitive Message: How many emails do you read twice? How many blogs have you read twice in your blog-reading lifetime? Not a huge amount, right? One interesting fact about videos is that over half of video watchers, 66% of them, state that they watch the same videos two or more times. I am sure you have noticed on TV, how sometimes the same commercial will get played very closely together and sometimes even back to back.
The memory portion of our brain, when we simplify it, works in a 3 step process: sensory memory, short term memory and long term memory. If we want a consumer to remember our brand and our message, the brand and the message needs to be repeated; the more it is, the better chance it has of getting stuck in our long term memory. Videos lend themselves naturally to being seen more than once by the same viewer. So they are an excellent method for getting your message and your brand out there and to get it to stick. Videos help your brand, service or product to not get drowned out by all the noise out there; it is a stable and steady life-preserve that you can count on.
Increase Your Web Presence: Videos have legs and are a great branding tool. They are one of the most powerful ways for your brand to get easy exposure. Retail and brand sites love sharing videos; in fact they share videos on Facebook 46% of the time. When they are sending emails, 40% of the emails have video content in them and on Twitter? Well, videos are tweeted 14% of the time, using Twitter capture.
The first thing viewers are going to click on when they hit your website or open your email is that little sideways triangle that they know means play. Give your consumers something to watch, because the longer you drag your feet the more likely they are to click away.
Videos are not cheap and that might be why small to medium sized companies shy away from them, but the value videos produce makes them well worth it. If a video has proper optimization, it can increase the chance of your business getting on the “font-page” of Google by 53%. And the “front-page” of Google is a place where every business owner wants to be.