Nobody likes traffic. It makes us late, frustrates us, increases our stress levels and makes everyone around us drive like desperate fools. We have to wake up earlier to avoid it, rearrange our schedules around it and stay at home because of it. When it comes to traffic there seems to be no good, just the bad and the ugly. But in the web world, traffic is a good and beautiful thing and the more of it the better. The phrase, search engine optimization or SEO, are the 3 magic words that increase traffic on your website. If you have never heard anything about SEO or don’t know what it is, well it is high time you learn because when properly applied it will increase the people who find your website. It makes you more visible to your target market.
There are 2 parts of SEO that you must have a firm grip on in order to have a productive SEO campaign:
- On and off-site link building and
- Content creation
Both of these parts, like bottled up highway traffic, are very time consuming since all the content must be original and 99% of all valuable links require a manual creation process. But the rewards reaped with time spent on SEO are significant. It increases your website traffic by 73%, no small number.
The goal of an SEO campaign is to get your website as close to the top of the search engine’s results as possible. In order for us to move a website up on a search engine’s result page we have to know how search engines rank websites. Here are the 5 ways that search engines rank websites: content relevance, content integrity, code integrity, rate of change and importance. These are the areas that you need to concentrate on in order to bump your web presence up in the rankings and make your website more visual. The fact is that 41.1% of internet users will click on the first result that a search engine pops up, so if your website is deeper on the page or heaven forbid on the second one, the chances of your site being clicked on are slim.
SEO is an efficient and vital aspect of marketing and it is one of the best ways to promote your business. There are 49 billion internet searches on the web each and every month. If your business isn’t catching some of this traffic as it zooms by, you are not going to last. SEO makes your business visible on the web. Web traffic doesn’t slow you down; it will increases your bottom line and your overall productivity. So next time you are sitting in that ugly snake of bad bumper to bumper traffic, think about some good traffic, the kind of traffic that can bring you success, SEO traffic.
Solutions 8 has a team of professional link builders and a team of content creators. Contact us to learn how we can get your business quickly zooming to success.
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