Know what I love? Ambiguous statements that I don’t understand. What can be even worse are statements that I don’t want to ask the meaning of because part of me feels like I should already know the answer. To make a situation like this even lovelier is that I am well aware, even though the nice teachers deny it, that there is such a thing as a stupid question. And when possible I like to try to avoid being that person.
Solutions 8 makes a pretty ambiguous statement in our tag line: connecting your digital strategies.
What does that mean? What is my company’s digital strategy? And why does it need to be connected?
These may be some of the questions that are swirling around in your head. Mainly what it comes down to is: what is a digital media company and why does my business need a company like Solutions 8?
We all know they are out there, but that is not a stupid question.
Many of our clients come to our office in Scottsdale with many questions like this in their initial consultations. Our tag line isn’t ambiguous on purpose, it is the best way to explain in one line what we do. Because what we do is intricate, interesting and unique. You cannot explain intricate, interesting and unique in a tag line (that is what blogs are for….)
Here is an overview of what exactly we do:
Website Development: The first thing you have to know is that the quality of your website, including design and functionality, should be of the utmost importance to you as a business owner. Your website should NOT be a pamphlet in a digital form; it should be an extension of your business. Our team doesn’t create website templates that look the same across the board, we create a unique website that showcases and displays your business correctly and powerfully.
Search Engine Optimization: Nice big word to throw out in a meeting, but what does it mean? As a business owner one of the most common and painful mistakes you can make is to spend the money on a beautiful, well branded and functional website, only to have it never be seen. Websites are only as good as the traffic that they attract; SEO is how you attract traffic. Link-building and content is how you attract traffic. In a nutshell, by working with strategic words that are commonly being plugged into search engines on the internet, you can help your consumer base find your website and your services. These words need to also be worked into your video descriptions, in your social media campaigns, in your blogs and more.
Video Production: Your company needs to be making videos. YouTube is now the 2nd largest search engine on the world wide web and you need to have a presence on it in order to be competitive. Quality videos that correctly brand your company are hard to come by; Solutions 8 has a team of talented videographers with a ton of experience. We also have our own green room, where we can create a controlled environment in order to ensure consistency. Using videos as part of your digital media strategy and adding videos to a website makes that website 6 times more likely to convert a “browser” into a paying client.
Email Marketing: Snail mail is becoming obsolete; fliers in the mail get thrown out almost immediately. A competitive company needs to have an effective email campaign as part of their digital strategy. Solutions 8 creates these campaigns for our clients as part of connecting your strategies. These emails will help your business reach its target market, grow your database and drive traffic to your website. Creating an email blast is a relatively modest investment and it consistently brings solid results.
There, 4 ways that we connect your digital strategies, hopefully it is less ambiguous now. We want you to understand what it is we do, how else will you grasp how much you need us!?! One of the reasons why our team thrives in this business and is a thought leader in the Phoenix digital media industry is because our results are measureable and our process is explainable. Our clients love seeing measureable results. If you have any questions or comments, write them below or contact us.
Tune in tomorrow for the last 4 tactics we use to connect your digital strategies. What? Did you think that was it? Hey, we aren’t Solutions 4 you know…
Image Source: http://www.tke.org/news/2012/06/13/what_does_it_mean_to_be_a_teke