Everyone has heard of digital marketing, social media marketing and even email marketing.
But what about video marketing? Aren’t videos just add-ons to a marketing campaign? Videos require time, money and a good bit of talent, which might be why they tend to be considered “extras” to a marketing strategy rather than the key players.
That’s why the team at Solutions 8 has created this handy infographic – to prove the point that videos are powerful, and they are here to stay. Forget flying cars, videos are the next best thing!
Consider this: more than 2 billion (billion!) videos are watched on YouTube every day (yes, every day). In fact, YouTube is the world’s second largest search engine.
Each day internet users like you and me are watching videos. The average person in the U.S. watches 186 videos per month – that’s a lot of videos! And that’s a lot of potential to get your brand in front of potential customers.
So, we know people are out there watching videos. But how are they watching them? On their home PC or on a portable device, like a tablet?
Well, both actually. The difference is people tend to watch longer videos (over 10 minutes) on a tablet advice than on a desktop.
Watch time is actually a big deal when it comes to YouTube. Recently, YouTube announced that they are now optimizing for watch time rather than clicks, meaning their search ranking system will reward videos that keep viewers watching for longer periods of time. This all means that user engagement is key when it comes to creating those videos.
You might be wondering – videos aren’t exactly new technology, so why are they so effective?
One big reason is the way our human minds work – consumers are highly visual, so we are more responsive to videos than just plain text. In fact, more than 80% of learning occurs visually, which means we are actually hard-wired to respond better to videos than their non-visual counterparts.
Because videos are so engaging, a video for a product or service is more likely to convert a browser into a paying customer. And, it’s estimated that more than 90% of all internet traffic will be video-based by 2013. Hey, that’s just a few months away!
Video marketing campaigns are proven to be effective at expanding a company’s customer base and highlighting their products and services. And the potential for increasing exposure is almost limitless.
Imagine, you create a video and it gets over 800 million views. Yup, that’s a lot of people watching your video. Now, that’s an extreme example but the fact is videos on YouTube have the potential to go viral. Take a look at YouTube’s top videos of all time, and you’ll see how even the most ridiculous videos can hit some incredible numbers.
You may be nodding your head at all this but secretly asking yourself “how in the world do I have time to create videos”? And remember, they need to be good videos in order to get people watching. That’s where we come in (insert shameless plug). If you need a video team, look no further – Sol8 can bring your marketing strategy into the 21st Century. Doc perhaps said it best in Back to the Future, “”Roads … where we’re going, we don’t need roads.”
Spread the Word
You can embed this graphic on your blog or website. Simply copy the code below and paste it into your browser:
Image source: https://blog.lookout.com/blog/2011/09/15/the-internet-of-things-is-this-real-life/the-jetsons/