eHarmony, match.com, Adam4Adam, POF(Plenty of Fish) – if you are single and ready to mingle you have probably plunked down a few bucks to obtain the help of these virtual matchmakers. The days of Yenta wobbling up to your doorstep with a cry “Chava, I found him, won’t you be a lucky bride!” are over. Nope, now it is up to us to force the hand of fate and let a computer generate our destinies. Not that it is all bad, many people find the type of love they were looking for and it is more practical than the bar scene or letting our well-intentioned mothers set us up with a “very nice boy.”
The problem, or the advantage, however you look at it is that everything personal has been made virtual from wedding and birthday invitations to how we are suppose to fall in love. Even the way we write is becoming more factual, leaving no room for intellectual wit, emotion or floweriness, ‘cause we just simply don’t have time for that (what century are you living in Elizabeth Bennet?). “Give me the facts Jack and let me get on with my life” is the message that we writers and bloggers have succumbed to, and we answer with our: 7 Quick and Easy Tips to Make Him Fall for You. Even though we know it isn’t that simple and life and business can’t be broken up into little steps, but we do aim to please. You are our readership after all so for you, we try to sequentially lay out this topsy-turvy life.
Now this blog isn’t about dating, it is about writing and blogging; and it is to encourage you as the writer to not be afraid to write with emotion. I am promoting this because it will benefit you as a blogger; emotional writing and writing as yourself, finding your voice and staying true to that tone is what will make you successful, shared, liked and remembered.
But don’t just take my word for it; check out this fact from Hubspot’s article, 6 Tips for Creating Content that Spreads Naturally. “A recent study of 7,500 New York Times articles completed by the Wharton Business School tried to identify factors that made content viral. Guess what they discovered? A strong relationship between virality and emotion. The study’s most-shared content garnered a strong connection in the reader, igniting one of six key emotions: surprise, fear, joy, sadness, anger, or disgust.”
You know the old saying “Sex Sells,” well “Emotion Goes Viral,” so don’t be afraid of it. Write about things you know and connect with your virtual community. Chris Nosal, a blogger who writes and coaches at Apple Marketing Secrets wrote in his article How To Emotionally Connect With Your Readers:
“When you’re blogging your goal isn’t just to focus on writing great content, although that is extremely important, but to also humanize your communication as much possible to build trust, loyalty, and a following who genuinely wants to share your vision, passions, and your dreams.
People aren’t just looking for content; they’re looking for relationships… especially in today’s day and age where so much of the content we see feels so impersonal. Everything in our lives is about relationships, so wouldn’t it make sense to apply emotions and relationship building techniques to your writing?”
Every aspect of life and business has some relational aspect to it. Nosal couldn’t have put it better when wrote above, “humanize your communication as much as possible.” I have one piece of caution for you before we part ways:
Never let your emotions, life experiences, dreams of a Pulitzer or your thesaurus cloud the main message of your blog. Emotion, facts and logic can stand equally, side by side on the page, so give them all their places. You and your readers do not have to be matched on 17-points of compatibility to get along, write what you know and why you know it and the readers will come. Don’t get caught in the competiveness and quickly changing trends of the blogging world. Just like when you are on that next first date, being yourself is the best advice I can give you, and don’t order spaghetti; it just never works out well.
Sources: http://blog.hubspot.com/blog/tabid/6307/bid/33906/6-Tips-for-Creating-Content-That-Spreads-Naturally.aspx#ixzz2FQeuuXIR, http://www.dailyblogtips.com/how-to-emotionally-connect-with-your-readers/ Image Source: http://vimeo.com/myfirstdate