Welcome back to our series on B2B social media marketing. Social media should be a priority in any business’ marketing strategy, whether B2C or B2B. With the right tactics, there is potential for a huge ROI in almost any industry.
If you’re still wondering how social media is relevant to your business, keep reading.
2. Manage your Brand Reputation
Gone are the days when the business operations of major corporations were invisible to the public. Today there is a new level of transparency. With the infiltration of the internet and mass media, the consumer now has access to the policies and practices that can make or break a company. Businesses are under constant scrutiny. And once a corporation gets bad press, it doesn’t take long for it to spread across the internet like a raging wildfire.
Consumers don’t just care about the end product; they care about the entire supply chain. If your customers aren’t hearing about your business from you, they’re hearing about it from someone else. Maintaining a solid social media presence allows you to tell your customers what you want them to hear. You can fill the online space with positive proof points about your business.
Nestle is a good example of why it’s important to be proactive online. In 2010, word spread throughout the internet about how their palm oil harvesters were causing deforestation Malaysia and Indonesia. Users liked, tweeted, and shared the bad press, contributing to a sort of online guerrilla campaign and slamming Nestle’s environmentally-unfriendly practices.
A strong social media campaign is a strong customer relations management campaign. Know what consumers are saying about you and be ready to protect your brand.
Image source: http://www.webmasterstudio.com/blog/advertising-and-promotion/how-important-is-your-brand-identity-online.aspx