Ingenuity vs. Consistency: The Epic Showdown

Posted on May 14, 2012 by Kasim

"Consistency is good...sort of"

(I don’t hate the Phillys in case you’re wondering. Nor do I like the Phillys. I am baseball agnostic.)

Before you begin reading this blog, prepare yourself to disagree. Then prepare yourself to be haunted by the logic of it and to slowly, but ever so surely, be brought around to full agreement and subsequent long term compliance followed by endless devotion and admiration for the one who brought it to you.

My original statement in the first draft of this blog was that, in the realm of digital marketing, consistency is more important that innovation. Something about it didn’t sit well with me. I’ve revised it as follows: In the realm of digital marketing, consistency must come before innovation.

Consistency is the lifeblood of online marketing. It is the foundation of your digital strategy. It is the Force to your Luke Skywalker.

Am I being a little over dramatic? Possibly. Is there good reason for this? Absolutely.

The realm of inbound marketing (a term I have brazenly stolen from the inbound marketing gurus over at hubspot) has changed the world of marketing forever. Everything that is important to it is built upon a foundation of consistency. From database aggregation ( a fancy term that really just means collecting “leads”, to creating an online viewership) without consistency these things become impossible.

In the “here today, gone tomorrow” world that is the internet it’s important to lock in the attention of users on an ongoing basis in order to make any real headway into conversion. Users are becoming more and more liberal with actively engaging organizations that spark their interest. Click the “like” or “+1″ button has become second nature to a user who just watched your great online video and, in the moment, wants to see what else you come up with. The problem is this: that moment is fleeting and, if you don’t capitalize on it, can easily be forgotten to the billions of other “things” competing for your target user’s finite attention. How do you perform this so called capitalization I speak of? You be consistent.

If users become accustomed to some level of real value on a regular basis you will earn the all important user loyalty. This is the end goal ladies and gents. Create a foundation of consistent action that provides your user base with the tools and information to be successful in whatever field, realm or industry you happen to be schlepping and you will have found online success.

Is innovation important? Absolutely. Is it crucial – yeah, maybe it is. But consistency must come first. And you have to be consistent with your consistency. Sporadic consistency is not consistent at all and is also probably an oxymoron.

Join me next time for my blog on how not to contradict yourself or talk in circles.

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A month long examination of Pinterest: what it is, how it works and why it’s important

Posted on May 4, 2012 by Kasim

Pinning

Every few days I plan on offering an update on this Pinterest thing people keep talking about. My “examination” begins two days later than I had planned due to the fact that I had to request an invitation and then await Pinterest’s acceptance of me. While exceptionally annoying this tactic was brilliant in forcing anticipation to get the better of me. When I was (finally) accepted I immediately felt more important than everyone around me, and for very good reason I might add – I’m now a member of the elite Pinterest club; a group totaling no less than 10 million users which, in “internet terms” truly is quite exclusive.

I was allowed (a term I use loosely) to login using my Facebook profile; this convenient trend has picked up recently but it comes with a price as you’re allowing the site to collect your personal information. The up-side of course being that, as a member of Generation Y, I have a strangely comfortable with sharing copious amounts of highly personal information with whoever is kind enough to ask for it.

Upon logging in for the first time you’re forced to walk through a relatively painless “get to know you” where the folks at Pinterest collect information regarding your specific interests and then make recommendations as to who you might be interested in following. Once done you’re free to take on the Pinterestsphere

Being the nerd that I am the very first thing I did was tackle the “admin panel” (so to speak). Pinterest offers a fairly standard “invite your friends” mechanism that allows you to alert your existing networks of your new found infatuation including Facebook, Gmail and Yahoo!. The “find friends” button leads you to the same place as the “invite friends” and the module doubles in terms of utility, offering up suggestions drawn directly from your Facebook account.

The control panel also allows me to manage my “boards”, “pins” and “likes” which I will address in later blogs. The “settings” section is exactly what you’d expect it to be allowing you to change your email address, password, manage your personal information and the level of integration with Facebook and Twitter. Two things worth mentioning:

  • Pinterest allows you to brand your Pinterest page. For example http://pinterest.com/yourcompany. I would recommend snagging your brand as soon as possible.
  • The “Notifications” section allows you to change your email settings. I immediately swapped everything to “once daily” instead of immediately in order to avoid being inundated with Pinterest emails. Something I learned the hard way back in the Myspace days.

And now I’m unpinterested; more to come! Stay tuned…

http://www.sol8.com

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Timeline, Take Me Back

Posted on May 4, 2012 by Ink Slinger

We can check, comment, update, (roll our eyes at yet another picture taken in front of the mirror) and raise an eyebrow at someone’s change of relationship status…all in about 5 minutes. Facebook, a word none of us had ever even heard before, now many of us couldn’t go a week without checking. So why Mark, are you touching my Facebook and messing with something that I use daily and enjoy; why are you forcing Timeline on all of us?

Timeline

There are numerous comments on Facebook complaining and remarking about our lack of choice in this matter; and our reluctance on having to relearn how to navigate our Facebook pages. I have been one of those complaining people. But then I realized that embracing change is what life is all about; and that is what Facebook is all about, life. Our lives portrayed in statuses and photos. After completing some shallow research on the matter, I realized that Timeline does have some attractive aspect to it. One is that it is suppose to create more of a scrapbook feel to our pages.

When I have thought about Facebook, I often muse about how I wish it had been around when my parents had been in high school and college. I would have loved to see what my mom’s status was after she was prom queen or a photo of my dad taking his track team to state. What a treasure or a disaster (thank goodness for the delete option) we will leave behind for our kids and nephews and nieces. I am excited to wait and see how technology can be used to bond and connect and promote understanding. In our culture there always seems to be such a disconnection between the different age groups and I believe that Facebook and its incorporation of the Timeline feature will be a connection tool for the generations to come.

Perhaps one day, when we and/or our parents are able to thumb through the virtual pages of our Facebooks, Timeline will help our parents and grandparents remember what it was like to sneak out of the house. Perhaps Timeline will help those still growing-up to see their guardians not just as authority figures, but as teenagers who went through break-ups and maybe even partied once in a while. I am all for the preservation of memories and for the blending of differences, so if I and all my fellow users or abusers have to semi-relearn Facebook, I think in the long run it will be worth it.

http://www.sol8.com

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Connecting your digital strategies

Posted on May 2, 2012 by Kasim

Integrated Marketing

Okay! So you’ve finally got a big bad custom website and you’re ready to take on the digital world! Don’t worry it’s not hard, here’s all you need to do:

  • You want to be found on google so track down a trustworthy “white hat” SEO firm to begin search engine optimization.
  • Remember that content is King so you need to start writing blogs, articles and press releases yesterday! No time? No worries! You can farm this out to a content writer but make sure they coordinate with the SEO firm since these processes need to go hand in hand.
  • Videos are huge now-a-days so get a couple in the pipeline! Just call up your local media production agencies and get a quote on making HD videos…make sure you’re sitting down. And remember you’ve got to do a couple of these a month (at least) and they’re also going to have to coordinate with your SEO efforts; Oh! And wouldn’t it be awesome if you could get the videographer to chat with the content writer so you have some consistency?
  • We all know how important social media is so feel free to slap the new interns with the fun task of conjuring up a random post or two each day. If they can figure out how to incorporate the new videos and blogs that would be a plus. And make sure the SEO firm keeps them in the loop so you don’t start putting out contradictory messages.
  • Oh! And don’t forget your email database…how hard could email marketing really be? Just open up an account with constant contact, fire off a quick “this is what’s going on” email, sit back, relax and wait for the phone to ring!
  • At the end of every month spend a few hours pouring over the metrics reports for each one of your digital marketing facets. You’ll need to determine what’s working, what isn’t, what’s being liked on your Facebook, what videos are getting the most hits where do improvements need to be made.
  • To recap, all you need to do is find a Search Engine Optimization firm, a content writer, a videographer, a social media guru and an email marketer; then, you need to gather all of these folks into the same room at the same time and get them to agree to move forward with a single consistent strategy. Once everyone is in full agreement they should coordinate the efforts to roll out each facet of the digital strategy in a complimentary manner so you make full use of every effort. These efforts need to be monitored and measured so you can take a look at your metrics at the end of the month and figure out what improvements need to be made. Here’s the best part! You get to do this every month! Doesn’t that sound like fun?

If you answered “no” it’s time to call Solutions 8 where our in-house staff of digital marketing experts make it our business to integrate every one of your efforts into a cohesive and consistent plan of action. Now that is connecting your digital strategies. That’s Solutions 8.

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What’s the Single most Important Facet of being Successful Online?

Posted on April 30, 2012 by Kasim

Content Creation

Answer: Quality content.

Creating good quality, valuable content should be 99% of your online strategy. “Content” includes blogs, web pages, articles, press releases and (of course!) videos. The trick here is not to create content for the sake of having it but to make sure the content you’re creating will be of value to your users. It’s not uncommon for digital marketers to fall into the trap of quantity of quality and forget that the end goal is conversion.

Google’s algorithm operates on a relative peer review system…

(don’t believe me? Watch this…)

By “peer review” I’m referring to one of the key factors that dictate your rankings according to how much value other websites / users / etc. place on your content. This means the more websites that link to your content the higher its value; taking this a step forward (and adding to the confusion) the more “reputable” the folks that are linking to you, the more valuable those links appear.

Google continues to place more and more emphasis on inbound links. This means if you’re not creating content that is deemed “valuable” by the online community abroad you’re spinning your wheels.

A lot (and I mean a LOT) of optimization companies try to subvert this by going out and creating inbound links. While link building is important this can’t be the core of your strategy! What happens when “real” users begin to stumble upon your content and find it to be of little to no value? Your bounce rate goes up, your perceived value goes down and, with it, your rankings.

If you’re going to spend time, energy and money creating inbound links you need to make sure you’re linking to content that is going to convert. If your content isn’t high quality you’re truly wasting your time.

A lot of businesses don’t have the time or resources it takes to create quality content on an ongoing basis which is why we’re here! Solutions 8 provides ongoing digital marketing services such as content creation and video production as well as manages the dissemination process of this content so you get your content out to the largest audience possible in the least amount of time.

Let’s discuss how we can help connect your digital strategies for less than the cost of a part time employee.

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Why Our Web Development Process is the best…ever…

Posted on April 27, 2012 by Kasim

Web Development Process

How does every application development begin? After contract execution your development firm of choice jumps right into everyone’s favorite part of the process: mockup creation! They ask for some examples of websites you like, examine your current branding, get a sense of what kind of “look and feel” you’re going for and then they have their exceptionally talented graphic designer pump out a bunch of mockups for you to review.

Please allow me to explain why this is the absolute worst way to go about developing a dynamic web application :-)

What happens when you start with the mockup? Once approved you then have to go in and fit your functionality in. What’s worse, you’re fitting it into spaces that were created without any real “rhyme or reason” and were strewn about at the whim of some overly caffeinated graphic designer. Your functionality and your primary calls to action are far to important to be left at the mercy of chance. Taking an arbitrary distribution of space (like your new mockup) and then trying to make your functionality work within that distribution is literally begging for a website that is not only user un-friendly but dysfunctional.

While the proper process isn’t nearly as engaging it’s exponentially more effective.

First, define your primary calls to action and your core functionality. What is it that you want your users to do once they’ve reached your site?

Do you want them to call?

Do you want them not to call? (An emerging trend for many online businesses)
What functional components are the most important?
What is it that you think your target market expects to see when they reach your site?

Once you have identified which components are most important define what “kind of space” they require. For example: “subscribe to our newsletter” is very easily contained in a small box 400px box. Take our website for example:

Subscribe

But something more interactive like a calendar of events or a video gallery will require a larger amount of space.

Prioritize these functional components and place them according to priority. The higher the priority the higher they appear on the website – simple.

Once done you’ll be able to create a wireframe which is nothing more than a “stick figure” representation of your website; check out gliffy.com for a great resource on wireframe creation or you can use something simple like paint or Microsoft Word.

An example of a simple website wireframe:

Music Store

Once you’ve created your wireframe you can now move in to mockup creation. This is where you get to let your graphic designer go crazy! Within the confines of your well thought out wireframe of course.

Contact Solutions 8 today to discuss how we can help you with your custom development needs.

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Social Media Marketing – A Confession

Posted on April 26, 2012 by Kasim

Social Media Marketing

[This is pretty much what my guilty face looks like...]

I have a confession to make – I never bought into the “Social Media Marketing” craze that enveloped the world and, with it, our small town of Phoenix Arizona.

Our firm builds websites (good ones) and then optimizes those websites so you can be found by the Google machine. In my mind that was the only real way of garnering web traffic. Social media marketing was just a gimmick; a useless tool mistaken for something of value that would soon die out just like the pet rock or Richard Grieco.

Our clients are loyal and for very good reason. Our open source methodology and ability to actually answer the phone has done quite a bit to contribute to our rapid growth as a company both in size and in clientele. When clients began coming to be requesting social media management I would refuse telling them that we didn’t offer the service.

When my clients began insisting on it I became frustrated. I made a bold attempt to lay out all of the reasons I knew social media marketing wouldn’t work for them and yet they continued to press. I’m stubborn but not stupid so I began researching the “how’s” behind social media management and decided to perform some trial runs on behalf of these pushy clients, secretly drafting the “I told you so” email that I would send to them at the end of our 90 day trial.

90 days later I would find myself eating a nice big serving of humble pie. Social media marketing has worked for every client we have rolled out a social media management package for. The response has been amazing and the return on investment undeniable.

While the entire process takes some solid commitment (a 90 day minimum is a good starting point) you’ll be shocked at the ability for social media to engage your clients on levels that no other platform is capable of.

“But my target market doesn’t use social media.”

Wrong. Facebook just announced a user base of 901 million. Let’s spell that out: 901,000,000. That’s nearly one billion people or one out of seven of every human being on the planet. If you can’t find a user base in that pool then I’m sorry to inform you that you are in the wrong business.

Let’s look at this from another angle. When you want to be the best, who do you look to emulate? The best…(right?). Let’s take a look at the Fortune 500, how many of them are actively using social media? 91%. 455 out of the 500 largest companies on the planet invest in their social media. Have you seen the fortune 500 list? These aren’t “socially oriented” companies. From microchip manufacturers to copper and oil refineries these organizations have found a reason to use social media management. Isn’t it time you jumped on board?

Contact Solutions 8 today for a no obligation consultation.

http://www.sol8.com

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The Social Media Hierarchy

Posted on April 24, 2012 by Kasim

Social Media Hierarchy

There’s no shortage of social media platforms on the internet. The question for an aspiring digital marketer like yourself is: which ones are most important and why.

Let’s dive right in!

1. Facebook.
First, some statistics:
There are more than 500,000,000 active Facebook users
Half of these users are log in on a daily basis
71.2% of internet users in the United States are on Facebook
*information provided by: OnlineSchools.org
But you already knew all of that. The truth is that Facebook is the cornerstone of a solid social media marketing (SMM) campaign. Begin your SMM with Facebook and then expand from there. Trying to bite off more than you can chew and tackling every platform on the internet is a recipe for disaster.

2. Youtube
Thought I was going to say twitter didn’t you?
Youtube.com is the second largest search engine on the planet and is quickly replacing the television as the world’s primary source for video media. If you’re not using Youtube as a social media outlet you’re missing out on a huge opportunity.

Even if you are using youtube (and pat yourself on the back if you are) you might not being using it correctly. If you’re just posting informative videos then you’re missing half of the point. Youtube is (despite what some may say) an extremely social platform and needs to be used like one. Prompt user engagement, define action items and embed calls to action. Actively solicit subscribers and then market to them!

And make sure you’re posting your Youtube videos on Facebook :-)

3. Twitter

Twitter is an amazing tool for those who need constant updates on pertinent topics but don’t have the time to “troll” Facebook. Twitter is also an interesting beast that some would be digital marketers have difficulty managing due to the high value content demand that Twitter generates. Allow me to explain:

Facebook users don’t care what you put in your coffee or how happy you are that it’s raining. You’ve got 140 characters to offer up an insight, comment, suggestion (etc.) that will be deemed valuable by your twitter followers. While Facebook is more casual Twitter requires a little more in the way of “value add”. Don’t tackle twitter until you’re ready.

4. Pinterest

A near “overnight” sensation Pinterest has quickly cemented itself as a “must have” social media staple. The image sharing application is an amazing utility for digital marketers to use in order to actively display portfolios, samples, mockups, ideas, concepts, etc. etc. etc. The brilliance behind Pinterest is in its interconnectivity. Where Facebook and Twitter tend to compartmentalize profiles based upon “friends” and “likes” Pinterest actively promotes users to one another and encourages following absolute strangers at random. A methodology that is sure to assist in startup marketing campaigns with small lists looking to aggregate their databases.

5. Google +

That’s right – I said it. While Google + was being used as a punch line by the rest of the digital marketing world the good folks at Google kept their heads down and continued to march on. Flash forward to today and the slow start Facebook contender has a steady rate of growth that should be enough to cause more than a little worry for the Facebook clan.

While I do believe that, ultimately, it’s going to be a “one or the other” fight between the two social giants I don’t think that digital marketers need to pick sides quite yet. Hedging your bets is fine and will allow you to reach double the market. Google + has a noted advantage in the realm of digital marketing with the use of circles which allow you to categorize your friends and distribute more targeted information to users instead of blasting out single note messages to everyone on your list.

In case you weren’t aware, Solutions 8 actually does social media management :-) . Give us a call or shoot me an email to discuss how we can help put you on the digital map!

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Location.. Location.. Location

Posted on April 24, 2012 by Kasim

Location

Remember when this was true? When people had to give you directions to where you were going and the pizza guy had an honest excuse for being late. When where you were had way more bearing on how well your business did than the quality of your product or the level of customer service you provided.

Those days are dead! And good riddance I say…Is location important? Sure. But in the new digital era it’s not even on the short list. We’re in the age of consumer due diligence where people know what they want and what to expect before even walking through your doors.

My favorite restaurant as of late is a little French joint tucked away inside the Scottsdale Design Center (If you ever find yourself in North Scottsdale check it out: Cafe Paris). This place is nearly impossible to find even when you know where you’re going – how do they stay in business? They’re amazing! The food is phenomenal, the prices are palatable and the service is better than you’d ever expect from the French and word gets around. The digital age has ushered in an era of information sharing and consumer advertising that has made your location a secondary after-thought. You don’t need to be “conveniently located right off of the freeway” anymore because I have a hard time finding electronic devices I own that don’t have a GPS.

My mechanic, my CPA and my hairdresser are all in the same boat. Tucked away in little hard-to-find enclaves in areas of the city that I didn’t know existed. But I found them…how? Online.

Yes, that’s right, the digital marketer is making a case for online visibility. And while I realize I’m not exactly impartial in this case please just take a moment and think about your own life. The businesses you frequent and the places you go and I think you’ll find that we have a lot in common in this case. No one “was just driving by” anymore. We’re a destination driven society. Even when we really are “just driving by” and want to grab a bite – I can’t be the only person on the planet that whips out my Android phone and consults the Google machine via the nifty little “Google Places” app.

So here’s where I bring the conversation full circle. Location is important, but the location we need to focus on now is where you’re placed in the digital realm. Your brick and mortar location is just costing you money. Your online visibility on the other hand will continue to grow as the primary driver behind the vast majority of your clientele. Even industries that are way behind the times (take builders for example) are finding that the lion’s share of their incoming traffic isn’t knocking on their door, it’s pinging their inbox.

Take a look at my “Getting started” series (an ongoing part of this blog) for some easy steps to take that will immediately help improve your online visibility. There is a lot that you can do right now that will help position yourself for success. And, of course, you can always contact us!

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Search Engine Optimization – the digital marketer’s unicorn

Posted on April 20, 2012 by Kasim

Seo Phoenix

Solutions 8, based in Scottsdale Arizona, is a digital marketing firm serving the Phoenix valley and offering services such as SEO (search engine optimization), social media management and professional video production…see what I just did there? That’s called alienating your readers. You get away with it every now and again but, for the most part, people are well aware when they’re being key-phrased to death. So what’s the take home message?

Don’t do it.

Should you use your key phrases in your blogs / article / press release? Absolutely. But insertion of said phrases should never come at the detriment of the readability or the conversion-ability (a word I just invented) of your content. You are writing content for users not for search engines, the more you try to cater to the all knowing “algorithm” the less likely it is that what you’re writing is engaging and informative. If you’ve been going to school on SEO recently you’ve probably read things like “5% key phrase permeation” and “300 words or more”, etc. etc. Here the problem be: You’re trying to trick the multi-billion dollar piece of software and you’re going to fail. Time to take on a whole new perspective.

Search Engines actually want you to be successful. Think about it – what does Google want? (Google, by the way, has over 80% market share in the United States so when I say “search engine” I really mean the Google machine.) Google wants to deliver the most relevant results to its users in regards to each particular key phrase search. They’ve built their livelihood on the ability of delivering exactly what you’re looking for at, quite literally, the click of a button. At this point it has become a joke, a cultural meme: Google knows everything.

This leaves us with the following options if we desire high organic ranking:
Trick Google into believing that you’re the most relevant result
Be the most relevant result

Okay, wait…what?

Yup…I just blew your mind. While every SEO “guru” on the inter-webs swears up and down they have the magic key in their “proprietary” optimization technique to provide an all access pass to high rankings the truth of the matter is this: the more relevant the site, the higher it will rank. Why is this? Because Lord Google is phenomenal at what it does and gets better every single day.

So where do we go from here?

First, let’s make sure we are 100% clear: There is no magic bullet. There is no back door. There are no “tricks”. Sorry…In order to be seen as the most relevant website on a certain topic you actually have to be the most relevant website on that topic. Can you believe something that happens online can be this straight forward?!

Now that we agree on what needs to be done let’s talk about how we do it. It’s really quite simple and you already know the answer – please forgive me conjuring up the age old cliché: content is KING. You need to write great copy for your web pages, you need to blog (or hire us to do it for you) and toss out a press release now and again. You need to create engaging and informative videos and plaster them across youtube. You need to send consistent and targeted email campaigns that are a small piece of a larger strategic sales funnel. And you need to have an ongoing social media strategy.

“But what about link building?” asked the smartass in the back of the pretend room.

Yes, link building is important, even crucial. But here’s the truth: while link building is tedious, it’s not difficult. Content creation is exceptionally high level and, no matter how many links you build, if you don’t have the content to back up your claim of relevance you’re not going to get the ranking. Period.

(Side note – a big pet peeve of mine is writers who end a sentence with a period – “.” – and then actually type out the word “Period” for emphasis. As though we’re unaware of exactly what just happened and require a verbal illustration. The first period wasn’t adequate and so he had to throw a second one in there to really seal the deal. Another pet peeve is people that use the phrase “pet peeve” – I believe they should be shot. As you can see I’m zero for two on my own scale.)

So how much content is “enough”? There’s actually a very practical way of measuring this…

Take a look at your highest ranking competitors and look at the content they have on their site; now take inventory! This is what you’ll need to create to catch up. Now, since you’re not in business to be number two realize that “catching up” isn’t good enough, you want to win! Monitor the site for a month (or longer if necessary) and determine the average rate of content growth, meaning how many articles / blogs / videos do they add over a month’s time? This doesn’t need to be difficult. Simply take inventory of their current content (you can use Google’s sitemap tool to make this easy) and then, in 30 days, take a look at what has changed.

Now let’s do the math. Take their up to date content total, determine their percentage growth over a month’s time and extend this number out for a year (12 months). Multiply this number by 1.1 (which will give you a 10% higher content yield) and then divide it by 12. This is how much content you’ll need to create on a monthly basis to beat out your highest ranking competitor by a full 10% by the end of this year.

Confused? Let’s see an example:

DummyWebsite.com has 50 pages of unique content, 20 blog posts and 10 videos for a total of 80 “pieces” of content. After monitoring their site I’m able to determine they grew this number by roughly 5% in the course of a month.

Recurring monthly content x 12 months + Current Content = end of year total.
(80 x .05 = 4) x 12 + 80 = 128.

By the end of this year DummyWebsite.com will have 128 pieces of content. We take that number and add 10% (multiply by 1.1) to get 141. We will need 141 pieces of unique and relevant content in order to beat out DummyWebsite.com. That’s way too big of a bite to take at once but if we parse it up over twelve months we find that we only need to create a little under 12 pieces of unique content each month in order to reach our goal. This equates to about three pieces of content each week. Pretty feasible huh?

What if it isn’t feasible? What if you’re going after a site that has a few hundred (or thousand) articles and it grows by the day. Divide and conquer. Choose a single, isolated key phrase that is targeted yet still valuable and go after it with everything you’ve got! In one year’s time you should be able to steal a targeted key phrase from even the largest applications. Once you have this traction move to another and then another – over time you’ll find that the more relevant you are the more relevant you can become (the catch-22 of optimization).

I realize you’re probably dozing off by now – I hope the math lesson wasn’t a total buzz kill. At the end of the day, we’re here to help and eager to earn your business. Contact Solutions 8 today if you’d like to discuss how we can get you found on the Google machine.

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